2020 Social Media Trends you can expect to stay around through the current crisis: Short/Quick reads – It will remain “all about content”. Keep it short. Attention spans are getting shorter all the time. Use “Stories” when you can. More than 400 million people watch Instagram stories daily according to Hootsuite. People are staying home … Read more 2020 Social Media Trends
Does buying digital inventory programmatically for your advertising really work? The answer depends on who you ask. But consider the number of websites on the web. The online world is incredibly fragmented. Working with individual websites cannot provide the depth and breadth needed to achieve any kind of acceptable reach and frequency with a targeted … Read more Does Programmatic Advertising Work?