Programmatic media buying is the algorithmic purchase of advertising space (typically in real time). Software is used to automate the buying, placement, and optimization of media inventory via a bidding system much like you see in search engine marketing.

Programmatic advertising is how we buy, not what we buy.

It is estimated that 88% of all digital display advertising will be purchased programmatically by 2021.
Programmatic can be very efficient and offers a strong ability to pair rich audience data with ad inventory and targeting.  Buying your media programmatically is:

  • Faster, Cheaper, Easier

  • Provides Value and Control

  • Has Real Time Bidding (RTB)

  • You can Reach Target in Smarter, more Efficient ways

  • Offers Unique Targeting Capabilities

  • There are no Wasted Impressions – Increased ROI

  • Most formats are available – Video, Native, Mobile, Social, Display, CTV

Content is Relevant Scrabble


Display, or banner ads can be highly targeted to deliver key messages to a specific audience.

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Video is a powerful marketing tool reaching 35% of all U.S. adults.

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Native ads should be content driven and fit in with the environment they are seen in.

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