Video is a powerful marketing tool.  According to TechCrunch, people watch one billion hours of YouTube a day.  Research tells us that 84% of people say that they have been convinced to buy a product or service by watching a brand’s video.

Why YouTube

Video does well on mobile devices.  88% of short videos (:30 or less) are watched to the end on mobile devices.  Much like television, video offers users both audio and visual to appeal to multiple senses.

More than half of YouTube users say the platform is very important for helping them figure out how to do things they’ve never done before.  That is 35% of all U.S. adults. 
There are many reasons to use this important marketing tactic today including:

  • Increasingly Popular

  • Can Improve SEO

  • Encourages Social Shares

  • Informs & Educates

  • Builds Brand Trust

  • Increases Conversion Rate