We provide an end to end solution for Digital Marketing. From building websites to strategy and analytics, media buying and educational development. See all we have to offer and then give us a call to discuss how we can help you move through the labyrinth of all things digital.
When building your strategy you will need to start with realistic and measurable S.M.A.R.T. marketing goals. You then want to conduct a marketing audit – Review of what you have been doing and do some market research.
You will determine who the ideal customer is (target audience) and your total marketing budget. Finally select your marketing tools and tactics, implement, track and evaluate your strategy.
Digital Marketing & Media
Almost any marketing you do online can be considered digital marketing. Digital marketing is here to stay, so understanding how to incorporate the right elements into your strategy is essential for success.
How can we help you?
endConsulting services include content review, social media marketing, search engine optimization (SEO), pay per click (SEM), email marketing and programmatic media (display, video, native, mobile, CTV).
Analytics & Insights
Insights can be garnered daily for quick takeaways on how your campaigns are performing and let you know when adjustments need to be made. Analytics will provide more long-term analysis on success, trends, and how to capitalize on results.
Let’s talk about how you can analyze and implement your data.
Targeting is often defined in terms of age, gender, income, education, occupation and geography. You want to find those customers who are most likely to buy your product, and speak to them directly. We look to go beyond targeting to understand the buyer behavior.
Buyer behavior is ultimately what we see in relation to sales. The big questions are, “Who is the buyer?”, “What do they want?”, and “Why do they buy a particular product?” If you know exactly who your buyer is, the language and approach you use will resonate with your customer.
Research plays a major role in the development of your campaign. The more you know about your product, service, the marketplace, your market, the industry, etc., the more likely you are to succeed.
How is research different from Analytics? Analytics tell you how you are doing while research helps you understand what to do. For example, did you know that 83% of U.S. shoppers who visited a store last week first did a search before going into a store? What does this mean for you? You may miss out on that foot traffic if you are not found when those shoppers started planning their trip. Let research inform your marketing decisions.
Are you looking to help educate your workforce of digital best practices?
We offer programs that focus on:
a) basic digital marketing
b) search engine marketing
c) social media marketing
d) search engine optimization
1 – Course knowledge & skills – demonstrate course knowledge
2 – Program achievement – demonstrate knowledge, habits and use of all courses
3. – Certification – demonstrated achievement of all skills including professional competence, critical thinking and problem solving.