instagram hashtag image

We have all heard of Instagram, but are you using it as part of your social media strategy?  Instagram is a photo and video sharing app used on mobile devices.  Unlike Facebook, it is a visual platform, you do not need a lot of text on Instagram, rather, share using #hashtags.
The latest data from Statista tells us that Instagram now has over 1 billion monthly active users  globally, with 112MM users in the U.S. in 2020 .  Instagram has become more popular than ever with the launch of Stories in 2016.  Today they boast more than 500MM daily Stories users. Stories have an interesting feature; they disappear after 24 hours.  How is that valuable to you?  You can use Stories to create a sense of urgency.  A user has to respond in 24 hours, or the content will be gone.  Create urgency, then follow up.

According to Hubspot, Instagram is the top social media platform for engagement today.  How should you use Instagram?

  • Post Images

  • Don’t be wordy

  • Use #hashtags

  • Spotlight People

  • Respond to Users

  • Use Video

  • Follow Back

  • Use Tags & Location Data